What A Sociologist Taught Me About Church
I’ve just returned from a conference in Denver, where we interacted with Cynthia Woolever, who is a sociologist with the Hartford Institute for Religion Research. She has made it her mission to study religion in America, with particular emphasis on what makes for growing churches. Like most pastors (every pastor I know anyway), we want to know as much as we can about the subject. I have always appreciated Rick Warren’s point that churches are organisms. It is their nature to grow, so if they are not growing, the challenge is not to discover what will make for church growth, but what the impediments are. I could grow wonderful gardens in Oregon, but my gardens failed in Holland. The seed was the same, but the impediments of a very sandy soil and shady deciduous trees did them in. Just like a visionless church and people guided by form over function will kill growth every time.
At any rate, Dr. Woolever gave some surprising and not so surprising results of her research. First the five unsurprising:
- Growing churches are really good at embracing new people. And new people come for lots of reasons, the major one being they are invited. Obvious stuff—and yet many churches operate as if the key is good advertising (only 6% are impacted by this).
- Growing churches encourage participation. New people are fast-tracked into meaningful ministry roles. They avoid putting people through lots of hoops, or, as I have sometimes witnessed, temporary probation.
- Growing churches are committed to a future. The leadership, beginning with the pastor, believes the best years are ahead. They really believe this, and convince those they lead that this is true! Because it is.
- Growing churches are very intentional about reaching kids.
- Growing churches invest in a great website. Way to go Village!
Now for five surprises. From Woolever’s research, here is what she discovered:
- While the US is becoming more religiously diverse, more than 96% of the 330,000 “churches” are Christian. Other religions still comprise a tiny percentage, but they get the attention of the media.
- 38% of worshippers have a college degree. In fact, it is easier to get the more educated than the less educated to come to church.
- Location is not that significant. People are more interested in coming to a place, not a location. We give way too much attention to location, and not enough to contextualizing our ministry to the place God has put us. Her point - a congregation can achieve strength and effectiveness in its present location. Another point--churches do not necessarily grow because they are in a great location.
- Some of the fastest growing churches are not new, recently established. They are older, established churches, who have taken their traditions and structures and adapted them continually to the new wine of Jesus, as well as emerging culture.
- The quality of the sermon is the main reason people come back, followed closely by warmth and friendliness of people. Scary stuff for pastors. We better make sure we get it right.
In fact, we better pay attention to everything we do, and do it well, in the strength and power of God, and by His will and for His glory, for fewer people are going to church. While our vitality supercedes most countries, less than 22% of Americans attend church each week. And this figure is declining.
